China Dyeing enterprises can be said to be inside has been living in the shadow of the trade, with China's WTO accession, printing and dyeing industries have been gradually the status of the textile industry to become the most development potential of the current one industry, but long-term snubbed many appear to have deprived the vitality of printing and dyeing enterprises in the dormitory of a sudden dazzling location, find themselves unable to meet the global trend has been far from the development.
 
1. Leads to a lack of integration of industrial chain
 
China Dyeing the framework of the rapid integration into the world trade should be the overall framework of the industrial chain system, abandon the simple processing base of this embarrassing situation, the Chinese gradually formed the unique value chain. Which should strengthen upstream raw materials and production, spinning, weaving the joint development and enhance the dyeing industry adaptability. Downstream at the same time to strengthen and costume design, fabric design, finished joint production, closely follow the development of the advanced international clothing trends, formed in the patterns of design, product design features the perfect combination. To finally get out of simple samples of a low-tariff production mode of operation, to high value-added, high-tech fields advance. Formation of China's high-end apparel industry world status.
 
2. Many varieties of small-batch production of large-scale conflict
 
China's planned economy dyeing industry's history, making the scale of large enterprises to small-batch production for the needs of many varieties contradictions have become increasingly prominent, printing and dyeing industries formation of the current economic scale of the strange phenomena. SMEs in the south of the country rather than small quantities of the economic benefits of large-scale printing and dyeing industries good, low-risk survival. Therefore the face of contradictions, large-scale printing and dyeing enterprises should upgrade the management level, the introduction of lean production management thinking and mode, and improve enterprise information management standard, the production arrangements, process design, logistics management, the co-ordination of staffing arrangements gradually play a large enterprise scale. Formed in the market, leading sales for the production, supply, and marketing of flexible system.
 
3. Too much emphasis on printing and dyeing technology, but products matched to customer demand grasp the lack of variety
 
The upper reaches of the dyeing industry of raw materials, textile technical cooperation more simple to adapt cloth dyeing technology of the larger, but the downstream leading consumer trends for the fashion design, geographical and cultural, economic ability of lack of customers worldwide insufficient demand characteristics grasp, the world can not catch up dyeing fabrics closely to the development trend of China thus can not form the concept of printing and dyeing products. Therefore as soon as possible to achieve demand-oriented operational mechanisms, sound market research function, improve their internal marketing system, gradually completed from the production-oriented enterprises to the changes in business-oriented enterprises
 
4. Brand communities lack the establishment of customer orientation, lack of continuity
 
Brand building relatively simple ideas for the design of products brand Series lack of long-term considerations, poor continuity, which is not clear brand image, positioning unclear, even more serious is that the conflict among brands, resulting in a serious waste of resources. Other product names used are still a considerable number of industry-standard names, too much emphasis on internal fabric and craft products, lack of customer awareness, no appeal and does not meet current customer demand features.
 
5. Internal marketing a weak awareness of the lack of qualified marketing personnel
 
Loose internal marketing management, lack of a sound planning, implementation, monitoring, feedback mechanisms, merely simple marketing stage, the market and customer demand, competition analysis, the study merely understanding stage, the organization still not perfect system. Sales from the market and the serious. Marketing lack personnel, the management of long-term lag caused the loss of talent, and talent passivation phenomenon, the training of personnel in connection with the introduction of a considerable time still to go.
 
6. Incentive mechanism backward, and so on the serious psychological
 
State-owned enterprises internal management by objectives, performance evaluation, remuneration, and so the system is the lack of incentive mechanism, the same big pot hearts still very serious, because it is mainly supported by the state export industry, more enterprises increased dependence on their heart, the internal sales staff remains a level playing field. The mechanism behind the other, the corporate bad debt serious inefficiencies. CPB funds, pickup customers, and other phenomena occur from time to time. Therefore the establishment of the internal marketing management system to maintain a fair competitive environment is the immediate need large-scale printing and dyeing industries.
 
7. Information to form a new rapid-response mechanism (production and marketing of convergence)
 
Information construction completed as soon as possible, lean production is to achieve protection of the foundation, through information-based construction, effectively address market and production, production and supply, research and development and production of contradictions, and is also beneficial to the staff and management, and cost-effectiveness, evaluation the comprehensive upgrade and Incentive
 
8. Lack of sales channels, product lack of infiltration capability
 
Dyeing and printing of large enterprises, due to the impact of the planned economy born of a lack of channel capacity building and development, especially the improvement of living standards,染布demand gradually shifted from the demand for clothing, such market changes needed to reverse enterprises operating ideas, channel construction should distinguish between urban and rural areas, enterprises, and individuals, large customers and small clients, apparel fabrics and industrial use with cloth, North and South, East, Central and Western culture, and domestic and foreign factors, and other areas, building direct marketing, points organic sales channel system, thus laying enterprises to the material foundation for market penetration. Evolve enterprise market logistics, nerve system.