The competition among enterprises is very intense. Enterprises should shape how their corporate culture to enhance competitiveness? This is a topic that can not be avoided. The shape and promote modern corporate culture, we must first feel the pulse of corporate culture to the practice characteristics of this concentrated in three areas:

First, the corporate culture has infiltrated business practice in the entire process. The well-known American scholar John. Prescott wrote a very famous in the management sector book called "Corporate Culture and operating results," and this book inside him a very well-known views: "We are all in the time dealing with the corporate culture "that such a concept reminds us that for any enterprise, there is no question of the availability of corporate culture. Have never been engaged in the building of enterprise culture is not mean that we have no culture? Can not say so, there is the question of corporate culture merits side gets the better. Where is engaging in the business exists to varying degrees corporate culture, but our corporate culture is established as a non - we should consciously, and our business development strategy of a lack of coordination between cultural swap removed and replaced by the conducive to the growth of enterprises operating performance corporate culture. In terms of quality, corporate culture does not exist there, but there is a superiority or inferiority side gets the better question. This is the first feature.

Second, the building of enterprise culture started more slowly, it should be gradual and not to be too hasty. The building of enterprise culture and the implementation of rules and regulations enterprises have quite different. The promotion of rules and regulations in the enterprise, as long as we take some very coercive measures and means (such as strict reward and punishment measures), implementation of this system is relatively easy to do, generally received immediate effect. However, the promotion of enterprise culture it is a very difficult task, in the day-to-day operation and management of enterprises, entrepreneurs are the most difficult is the promotion of enterprise culture, why difficult? The final analysis is because the corporate culture to achieve the objective is to mold people's minds, change their concepts, and not just to regulate people's behavior. Corporate culture and system requirements are not the same, enterprise system in order to maintain business, we are in the enterprise system as long as the enterprise order to promote normal operation of this system requires reached. But we are talking about corporate culture is shaping the project, the building of a culture of the objective and effect of our enterprises are often difficult to feelings of the surface. A prevailing international standards, the building of corporate culture from the beginning to the last to mature, and this cycle is six to eight years time. As the saying goes, "ten years to grow trees,百年树人", the staff spiritual realm, ideas and molding is a very difficult process.

Thirdly, the enterprise culture to the role and influence of corporate sustainability. That is a kind of cultural event in a business promotion spread, once a role in the enterprise, this culture will create a business atmosphere, in a sustained period of time have an impact on the enterprise. The image people have a saying, "人走茶凉", the phrase we can borrow the contrary: good corporate culture is "not cool people taking tea", such as the original entrepreneurs out of this job, but he advocated by the cultural remain in the spirit of this enterprise, and even will continue for a long time. Not because of the departure of corporate leaders or entrepreneurs turnover and change enterprise culture. For example, an entrepreneur and lead their enterprises once formed a certain style of corporate culture, especially when you have the most brilliant business, you lead the staff formed an appreciation of cultural enterprises tend to be very wide, very long memories, especially when enterprises in the downhill this time, people will consciously or unconsciously turn to the then seek such a corporate culture. In short, outstanding corporate culture once in the formation and establishment of enterprises, the enterprises will be present and the future of the house more and upgrade their quality of the management culture. Toshiba outstanding managers soil-Toshio once said: "They will be the next manager is my hope that the people rather than orders will. Is to help give the people rather than the rulers. Is a compassionate person instead of critics. "I think the practical shape in a humane spirit enterprise is the key to business success. If our subordinate staff both enterprise development favorable circumstances or adversity, and we will stay in the same boat, which can be the success of the cultural atmosphere. As enterprises continue to grow and prosper, entrepreneurs also must obtain a continuously upgrade the quality of the process.

Fourth, and consciously create a learning-oriented enterprises and enhance their competitiveness. Some people predict: In the 21st century the most successful enterprises will be a learning-oriented enterprises. In the modern market economy environment, enterprises in the face of the market has shown resilience and ability to innovate, directly determines the survival and development of enterprises. American management scholar Peter. Senge, predicted: "The future is the capital for enterprises sheng learning", in a modern market economy, a business only when we continuously improve enterprise's internal quality, and constantly challenge themselves, this is a continuum of competitiveness of enterprises the key. Building enterprise culture from the perspective of, I appeal here to create a learning-oriented enterprises to improve the competitiveness of enterprises prominent role. Learning-oriented enterprises as the 1990s after the latest upsurge in the forefront of management science, management experts have been numerous and enterprise managers attention. "Learning Enterprise," stressed the team learning, lifelong learning and the entire process of learning. Through the study, knowledge breaking the individual limit, and rapidly spread among organizations, the formation of self-strengthening, and enhance overall competitiveness. The key to understanding it, is to make life as a corporate body. In one, we are constantly break their capacity ceiling, creating truly yearn for the results of training a new, forward-looking and open way of thinking, to achieve common vision. Therefore, the study said for the enterprise, is a continuous process, through various ways and means, the access to knowledge, transfer of knowledge within the enterprises and create new knowledge to enhance the organization's own ability to bring the performance of the act or improve the process. Through study and practice, enterprises will be able to gain serves as a source of sustainable development is conducive to cultivating enterprises lasting competitiveness.